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The questions a CA asks in a client meeting, encoded into diagnostics you run yourself. Real answers. Plain English. Changes you can actually make.
Start free now See Nocrai ProHarwood and Co is a four-year-old B2B service business. Here is what they learned when they ran the CAC Payback diagnostic for the first time.
Cost to acquire one customer. Harwood spends 48,000 a year and wins 48 customers. That is 1,000 per customer before they generate a penny.
Healthy numbers, but growth is cash-hungry. At this payback period you need reserves to fund expansion. Reduce acquisition cost or improve margin before scaling aggressively.
9.2 months is in the amber band. Every customer Harwood wins costs them 1,000 in cash today that takes 9 months to recover.
| Range | Rating | What it means |
|---|---|---|
| Under 6 months | Excellent | Growth can largely self-fund. |
| 6 to 12 months | Watch | Healthy but cash-hungry. Need reserves to fund growth. |
| 12 to 18 months | At risk | Reduce acquisition cost or improve margin before scaling. |
| Over 18 months | Critical | Scaling requires significant outside funding. |
Enter your numbers below and every free diagnostic pre-populates automatically. No spreadsheet. No re-entering the same figures.
Enter what you know. Leave blank what you do not. Every field you complete reduces the time inside a diagnostic.
Your total revenue for the last 12 months
Revenue minus direct costs - not overhead
All spend to acquire customers
Average new customers won each month
Average monthly revenue from a single customer
For transactional businesses - average order value
How long a typical customer relationship lasts
Cash in the business bank account today
What you are aiming to sell or exit for
Enter your numbers once
Use Your Numbers above. Enter your figures and every diagnostic reads from them. No spreadsheet, no duplication, no starting over each time.
Get a CA-grade verdict
Each diagnostic applies the same judgement a Chartered Accountant would apply in a client meeting. A grade, a plain verdict, and the number that matters most right now.
Act on the answer
No report to decode. A clear read on one part of your business, with the lever to move first. Ready in under three minutes.
Nocrai maps every diagnostic across five areas. Each pillar has a RAG status so you always know where to look first.
Never calculated their margin. Never tracked what it costs to win a customer. That is not unusual - nobody shows you this. Your accountant files your returns. Your bank sends a statement. Nobody sits you down and explains what your numbers mean and what to watch.
If that is you, a free Clarity Call is the better place to begin.
Open the two or three diagnostics tied to your priorities. Enter the current numbers. By Monday you already know where to focus. Within a month you stop being surprised by your numbers. Within three months you start anticipating them.
Built by an ICAEW Chartered Accountant for owners who want answers, not more spreadsheets. Thirteen deeper diagnostics on top of the five free ones. One purchase, no subscription, no accountant required.
A free 20-minute Clarity Call with Jen will tell you which diagnostic to run first and what your numbers mean for your specific situation.